Create or update a customer identity
Customer Identities
Create or update a customer identity
Creates a new customer identity or updates an existing one.
POST
Create or update a customer identity
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This endpoint requires the scope.
distinct_id, a new customer identity is created.
- If the provided email matches an existing customer record, the customer identity is linked to that customer.
- If the provided email does not match an existing customer record, a new customer is created and a customer identity is linked to the new customer.
distinct_id, it is updated with any new information provided in the request.
- No changes to the linked customer record will occur.